OpenAI Launches Global Business Hub, US-Based Agents

OpenAI has launched a Business Hub for companies to manage their presence in ChatGPT, aiming to reach the 1.2 billion weekly users. The beta service allows eligible businesses to claim, verify, and update their information, including self-service product feeds with pricing and availability.

How Businesses Can Claim Their Presence

The hub also provides analytics on user engagement, such as mentions, website clicks, and discovery topics. These insights are designed to protect user privacy, with businesses unable to access individual conversations or Business Agent chats. Data is only available when interaction volumes meet specific thresholds.

Business Agents and Direct Conversations

Alongside the hub, OpenAI is introducing Business Agents for eligible eCommerce and online service businesses in the United States. Once a business claims its profile, it can build, test, and launch an agent that users can interact with directly. These conversations are separate from the user’s original ChatGPT discussion and clearly labeled to distinguish between ChatGPT and business responses.

For example, a user comparing products can ask a Business Agent which features best fit their needs, with the agent responding using business-supplied information. This system supports common buying journeys, offering a direct line of communication between consumers and companies.

Advertising and Sponsored Placements

OpenAI is also linking these tools to advertising, allowing businesses to sponsor their Business Agents and use them as destinations for ChatGPT ads. Users can move from an ad into a direct exchange with the company within ChatGPT. Sponsored placements are clearly labeled and kept separate from standard responses, addressing concerns about blurring the line between independent answers and paid content.

This phased approach reflects OpenAI’s strategy to gradually expand its platform for business-consumer interactions, starting with essential features and scaling over time.

OpenAI’s Commercial Strategy and AI-Driven Discovery

The new tools give companies a formal way to influence their appearance in ChatGPT responses, as consumers increasingly use AI for product research and comparisons. This deepens OpenAI’s commercial ties with businesses seeking visibility in AI-driven search and recommendations.