AliExpress extends shopping festival to December 3

AliExpress is introducing its biggest UK shopping event ever, merging its annual 11.11 sale with Black Friday and Cyber Monday. The festival spans 1–3 December, featuring discounts of up to 20% on top of existing sale prices.

The festival is split into two parts: an 11.11 sale from 1 to 18 November and a Black Friday and Cyber Monday sale from 19 November to 3 December. Consumer electronics and technology are at the center of the campaign, alongside branded goods sold through its Brand+ section.

Brand+ now includes products from over 2,000 brands, including Xiaomi, Anker, Li-Ning, and Super Run. AliExpress said the promotion targets shoppers looking for lower prices on products like smart home devices, earphones, and computing equipment.

AliExpress is continuing a price-match scheme on selected items carrying a Best Price Guarantee label. If a qualifying product is found at a lower price on Amazon, eBay, Temu, or Shein within seven days of purchase, AliExpress will refund the difference.

“British shoppers are among the most discerning in the world – they want quality, they want choice, and they want value. That’s why we’ve focused on bringing the latest products and brands to the UK market, with spec-led items that compete on performance and price,” said Finch Li, General Manager of AliExpress UK.

AliExpress has increased the number of products shipped from UK warehouses through its Local+ service. These items are typically delivered within one to three days, while cross-border parcels generally arrive in seven to 10 days.

Demand for branded and AI-related products has been rising in 2026, with cross-border sales of AI-powered electronics and gadgets increasing by 100% year on year from January to July. Products like computer processors, mini PCs, and smart home devices have featured strongly in AliExpress’ sales rankings.

UK shoppers using PayPal may also receive additional discounts on qualifying orders while funds remain available. AliExpress operates in over 200 countries and regions and has been active since 2010, seeking to gain ground in a crowded online retail market with its latest campaign.