Yankee Candle now on TikTok Shop
Yankee Candle has launched on TikTok Shop in the UK, aiming to boost its social commerce offerings. The home fragrance giant partnered with THG Commerce to deliver its new digital storefront, allowing shoppers to discover and purchase candles and home fragrance products directly through the social media platform.
The launch will be supported by exclusive offers, live shopping events, and tailored content as Yankee Candle looks to tap into growing consumer demand for shopping through social channels.
Partnership with THG Commerce
THG Commerce has been expanding its social commerce capabilities and secured official TikTok Shop Partner status last year. Its managed social commerce proposition includes services such as shop management and strategy, content creation, live selling, influencer and affiliate marketing, and paid media.
Yankee Candle senior ecommerce manager Lawrence Tickner said the move was a “logical next step” for the business as shoppers increasingly browse, engage with, and buy from brands through social media.
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He added: “We’re proud to announce the launch of Yankee Candle on TikTok Shop in the UK, in partnership with THG Commerce.”
Expanding Digital Sales Channels
The partnership comes as more retailers and consumer brands invest in TikTok Shop to combine content, influencer marketing, and ecommerce within a single platform. For Yankee Candle, the launch adds another digital sales channel to its UK retail strategy while giving the brand scope to use live shopping and social-first content to reach customers directly.
Click here to sign up to Retail Gazette‘s free daily email newsletter Yankee Candle has launched on TikTok Shop in the UK as the home fragrance giant looks to bolster its social commerce offer. The retailer has partnered with THG Commerce to deliver its new digital storefront, allowing shoppers to discover and purchase its candles and home fragrance products directly through the social media platform. The launch will be supported by exclusive offers, live shopping events and tailored content as Yankee Candle looks to tap into growing consumer demand for shopping through social channels. Yankee Candle senior ecommerce manager Lawrence Tickner said the move was a “logical next step” for the business as shoppers increasingly browse, engage with and buy from brands through social media. He added: “We’re proud to announce the launch of Yankee Candle on TikTok Shop in the UK, in partnership with THG Commerce.” THG Commerce has been ramping up its social commerce capabilities and secured official TikTok Shop Partner status last year. Its managed social commerce proposition spans services including shop management and strategy, content creation, live selling, influencer and affiliate marketing and paid media. The partnership comes as more retailers and consumer brands invest in TikTok Shop to combine content, influencer marketing and ecommerce within a single platform. For Yankee Candle, the launch adds another digital sales channel to its UK retail strategy while giving the brand scope to use live shopping and social-first content to reach customers directly. Click here to sign up to Retail Gazette‘s free daily email newsletter
